At a time of dynamic changes within the micro, meso and macro environments, organizations’ ability to innovate will shape their success and adaptability to change other than reacting to changes in the market and business environment. However, innovation demands a strategic and effective management. On that is willing to steer and implement required change either radically or progressively. This may imply the introduction of new products, technology, processes that are aligned to shifting market needs.
Leadership is obliged to use business integration as an enabler for organisations to positions its principles, processes, practices and techniques for sustainable business development. In developing sustainable business development models, there must be a fusion of five key things:
- Strategic thinking
- Enterprise thinking
- Business integration
- Innovation management
- Visionary leadership
This composition provides a perfect conduit for sustainable success through the creation of unique solutions and products that meet client and stakeholders’ needs, wants and expectations. It also provides a platform for enhancing the efficiency and effectiveness of the organisations’ process and practices while maintaining its relevance. It is critical that organisations perpetually reinvent themselves for future positioning. This calls for the continuous harmonization of business endeavours, human activities and the external business environment. If the latter are adopted, then organisations will create environmentally sound value chains, products and processes that are hinged internally, on the strategic needs of the business and externally, on the premeditated needs of the society in its entirety.
Positioning for Sustainability
For sustainable business development to be achieved therefore, organisations must transit from narrow-focused entities seeking markets, customers, products production, revenue and profits to inclusive establishments providing peak satisfaction to their clients, stakeholders and the society. Additionally, globalization provides an opportunity through which organisations can integrate to meet rising expectations and improve connectivity around the world.
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